How Upside Works
Upside is designed for money you don't need right away. You set a goal, Upside invests automatically using a disciplined strategy, and reacts when your goal is reached.
The investing approach
Upside follows a rules-based strategy that leans into volatility instead of avoiding it. When markets move sharply, the system adapts automatically — without requiring you to react.
- •Invests daily, on every trading day
- •Uses a small set of highly liquid ETFs
- •Favors assets that are temporarily down
- •No predictions, no discretion, no overrides
Goals keep you in control
Goals are milestones, not promises. You set a target return, and you decide what happens when you reach it:
- →Notify me — get an alert, keep investing
- →Pause investing — stop new investments
- →Move to cash — sell a portion and pause
Upside responds to your goal exactly as configured. It never guesses, never chases, and never acts beyond what you set.
Your brokerage account
Upside uses Alpaca as its brokerage partner. Alpaca is a regulated U.S. brokerage that securely holds your account and executes trades.
Upside connects to Alpaca to automate investing based on the rules you set. Upside never holds your money, never touches your bank account, and can only invest available cash you've deposited with Alpaca.
You fund your Alpaca account directly. Upside places trades — nothing more.
What Upside doesn't do
- ✕Make predictions about where markets are headed
- ✕Panic sell during drawdowns
- ✕Override your limits or act on discretion
- ✕Promise specific returns